Inroduction of Suntime International Wine Industry Co.
Suntime International Wine Industry Co., Ltd. (Suntime Liquor) is the Corps’s state-owned listed company with stock code 600084. Its controlling shareholder is Suntime Group. Suntime Liquor was established in the end of 1998 with total assets of 2.806 billion yuan.
Suntime Liquor presides over six wineries, the Manas Winery, Western Regions Wineries, Horgos Wineries, and Fukang Wineries, and so on. Suntime Liquor has been the largest wine production enterprise in Asia with the scale of production 110,000 tons, liquor storage capacity of 150,000 tons, and finished product bottling capacity of 80,000 tons.
In recent years the company has frequently become the winner of gold or silver medal in the international wine competition with the total number of nine gold medals and 10 silver medals. Among which, in May 2002, both Suntime Niya dry red and dry white wine acquired Silver Award at the Third China International Wine and Spirits of the Commentary Reception ; in February 2004, Suntime Niya ’s dry red wine, Western Region Sandlot Dry Red Wine and Sauvignon Dry Red Wine won two gold medals and one silver medal in the Fifth China International Wine and Spirits Commentary Conference; in April 2005 the Western Regions Sandlot Sauvignon Dry Red Wine(2002) become the only Chinese product which won a gold medal in the International Commentary Conference where is held at Brussels, Belgium.
Suntime Liquor Company attaches great importance to scientific and technological strength. Adopting the policy of "Going out and Bringing in", the company has maintained a close cooperative relation with the Wine Grape Institute of Shandong Province, the Northwest Agriculture and Forestry Science and Technology University, China Agricultural University. Besides, the company has also sent employees to France, the United States, Australia and other countries to take investigation and learning. The company set up Suntime Technology Center (provincial identify) where 42 technical backbone of the company have been sent to receive learning and training. At present, there are 67% of the high, intermediate professional technicians and 95% staff who have college or higher qualifications, among which 37 in-service postgraduates have all completed their courses and part of them have went to the important posts. In December 2003, the company became "post-doctoral research station” awarded by Ministry of Personnel.
In Sales strategy, Suntime liquor has 17 branches or offices in the country, marketing outlets in 30 provinces, and has signed distribution agreements with 208 A franchisers. As result, the company's sales channels have penetrated into shopping malls, supermarkets, hotels and restaurants and places of entertainment. Suntime wine has been marketing to 30 provinces; sales terminals have amounted to more than 30,000. According to the monitoring report conducted by the All-China Commercial Information Center, Suntime wine’s comprehensive market share jumped to one of 10 brands in the same industry .Moreover, Suntime wine was rated as the "Six Maketable Wine Products " by the Chinese business combinations and the products have been sold out of the country to France, Germany, Sweden, Kazakhstan and other countries.