Foreign vintners prefer holding wine-tasting in star-hotels

More and more foreign vintners Choose star hotels in Dongguan, Guangdong Province, to hold wine-tasting activities.

　

Since last week, vintners from Australia, Spain and America held wine-tasting events in succession in star-rated hotels in Dongguan.

 

Su shiju, Marketing manager of Fengtai Gardon Hotel, said, with the improvement of the local people's taste, wine has become the necessity both in business dinner and in daily life rather than an luxury item. Wine-tasting is becoming an routine in big hotels. Dongguan's star-hotels are investing heavily to improve their hardwares to attract wine lovers.

　

Zhang shenggang, who represents an American wine company, said that on-trade wine consumption accounted for 50% in China wine market. As a business center, Dongguan has even more potential for Premium wine than Shenzhen and Guangzhou.

　　

Shelton Hotel sold more than 700 bottles of Italian wine in May, according to Alcoholic Department of this hotel. And wine sale value in Kaiyue Hotel topped to RMB 250,000 yuan.

 

Recent years, imported wine attracted more and more affluent, sophisticated customers in China. Foreign vintners held wine-tasting in star-hotles one after another, for they discovered the great potential in Dongguan Business people.