Six Strategies to Gain Beijing Wine Market
Chinese consumers are familiar with domestic wine, they are cheaper and easier to buy. Domestic wines occupy more market share than imported wines. It's necessary for imported wine to do as following:
Firstly, Beijing wine market is a developing one, brand promotion is very necessary here. Consumers in developing market are not mature enough, they are willing to try new brands, but most of them will not choose imported wine.
Although imported wines have advantages such as nice packaging, typical taste, advertisement and distributor are their"short slab". Most Chinese consumers have no ideas about identifying quality wines and inferior ones. They often confuse about which one is worth the high price, when they are intending to buy importd wines.
Secondly, to upgrade your products. Domestic wines mainly ordinary table wine, Whereas imported wines can focus on fine wines.
Tariff duties of imported wine is lower now, and Chinese currency is appreciating, it is a good chance for imported wines. If a international wine trading company chooses right products, focuses on Chinese consumers' needs, it will have big chance to win.
Thirdly, matching the right wine with Chinese dishes. Wine education is helpful for wine distribution. Matching the right wine with Chinese dishes can make Chinese consumers enjoy in drinking wines. Chivas and Budweiser are doing very well in this aspect.
Fourthly, invest in franchised store, adopt affiliate marketing, build image and form own distribution web are good ways in marketing.
Fifthly, holding wine tasting activities. Make consumers know more about wine, such as wine culture, wine tasting and identifying quality wines with inferior ones.
Finally, all kinds of promotion are necessary, including complimentary gift, free wine tasting,etc. These kinds of promotion brings chances to consumers to know more about imported wines. Complementary gift is very popular in selling imported wines in Beijing. People buy imported wines mostly for gift giving, so nice and convenient packaging are important.