Foreign wine encounters franchised store

The foreign wine is no longer new to Chinese customers, its market in China was up to 10% in 2007, and this digit is predicted to be 18% in 2008.

According to Vinexpo, in the year 2010, China would stand in the first place of global wine consumption with the rising as 35.91%. It is a delicious cake for negociants worldwide, but how could they bite the slice smoothly despite all the differences and weaknesses as networks and capitals?

Franchised store, which can save funds while increase customer familiarity, would be the right answer. Nowadays there are mainly two types: franchised store network built by importers or the chain store joined by others.  

Xiaduo, Jointek, Aussino, Longchamp are some good examples, they normally set up main channel first, then develop franchise chain. It requires the importer to have strong financial supports. Most importers can just rely on chain stores, in which the uniqueness owns the priority to rise over the market such as Aust Tiger. Also, there are innovative franchised store such as bar-styled franchised store, which is adopted by Aust Tiger in Zhejiang.

Therefore, choosing franchised store type based on your own characters and advantages, plus with innovation, then you will have the golden key to China market.