Suntime Wines remain the top brand in Xinjiang

Vinisuntime International Wine Co., Ltd .(short for Vinisuntime) is the biggest wine manufacturer in Xinjiang. The sales amount of Suntime wine reached over RMB Yuan 50 million in 2007, which accounts for 70% of Xinjiang’s total wine production. In the first 6 months of 2008, sales lifted by 30% year on year.

For several years, Suntime wine has remained the top brand in Xinjiang wine industry. Vinisuntime are focusing on the terminal construction. They are keen to expand their market shares by building wine shops, which is a newly emerging promotion style in China.

Vinisuntime has established 7 branches, 2 direct marketing departments and 27 offices in Xinjiang, Beijing, Shanghai, Fujian, Chengdu, Shenzhen and other cities.The first Suntime Wine Store was opened in Wulumuqi city in 2006. There are already 9 such stores in Changji, Shihezi, kuitun, Fukang of Xinjiang Province, and 28 Suntime Wine Stores opened all over China.

Guo-liang Wu, the vice president of Vinisuntime, told China Wine News that Vinisuntime has been the top brand in Xinjiang wine induatry since 2002, while they aim to build more brands of Xinjiang in international market, and develop China wine industry.