East foot of Helan Mountains wine Promotion Campaign

12 leading wine and medlar producing enterprises of Ningxia took part in “The 9th Showcase of Quality Chinese Food & Drink Products” in Shanghai.

During the showcase, Ningxia government took the emphasis on the promotion of wine produced in the east foot of Helan Mountains .

Ningxia government also organized regional enterprises to participate “ The 9th CHINA WINE AND SPIRITS COMPETITION” sponsored by Switzerland International Wine Appraisal and EXPOSIUM Group France. Two of the nine sample wines from the east foot of Helan Mountains were awarded silver medals.

In order to enlarge the influential power of Helan Mountains wine, Ningxia Department of Commerce printed a lot of promotion brochures, published ads to introduce leading wineries and series of wine brands in Ningxia. Eight sample wines provided by Guangxia winery, Xixia King, Yuma, Hequan and Helan Qingxue Wine Cellar were showcased at “ East foot of Helan Mountains Wine Tasting”.

Up to now, wine enterprises of Ningxia has attracted a large number of traders from domestic and abroad with export trading value reaching 1.47 million dollars. Large sized supermarkets and distributors, such as METRO, Sanlu Group Co., showed intentions to cooperate with Ningxia wine and medlar producing enterprises.