Bordeaux News, wine magazine, published in China
For the third year in a row, BORDEAUX NEWS will be directly promoted and distributed in China as follows: the 27th, 28th and 29th of May 2008 in Hong Kong, the 3rd, 4th and 5th June 2008 in Canton, and the 17th, 18th and 19th of June 2008 in Shanghai.
With an introduction written by His Excellency, the French Ambassador in Beijing, the 2008 issue will be distributed to visitors at the entry to the trade fair and also sold at news stands. Furthermore, the magazine is distributed to wine professionals throughout the Bordeaux region.
This publication has been bilingual (French and English) since the first issue in 1993.
The magazine became trilingual (French/English/Manadrin Chinese) starting in 2006, and is distributed in mainland China. Mr Hu JINTAO, President of the People's Republic of China, wrote the introduction to the 2006 edition of BORDEAUX NEWS and Mr Alain JUPPE, former Prime Minister of France and current Mayor of Bordeaux, wrote the preface for the CHINA 2007 special edition.