ASC held CH. Haut Brion dinner party in Beijing
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Visitors tasted wines of CH. Haut Brion and other varieties of wines which ASC was the agents. Shen Pintong said that ASC would continue to cooperate with Bordeaux.
Chinese wine consumption will increase by 69.5% in the next four years. And the imports of wines will be doubled every year. Chinese new middle-class are interested in the new lifestyle and wines, so ASC wine culture promotion will play an important role in it. Chinese consumption accounted for 70% of total ASC business.
The director of French Foreign Economy and Trade Department Anne-Marie Idrac said that French wine seized 35% shares in Chinese market. Chinese consumers are pursuing Bordeaux prumium wines.
ASC has been aiming to introduce the best Bordeaux wines to Chinese market.