Winesecrets Acquires Vinovation Operations
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Eric Dahlberg |
Winesecrets, which acquired the mobile filtration division of Vinovation in January, will acquire the assets and assume and expand operation at the Sebastopol facility and throughout California and most of North America, says Eric Dahlberg, founder and president of Winesecrets. The transition began this week, and some of Vinovation's employees will join Winesecrets.
American Winesecrets initially provided STARS, a mobile filtration operations service that removes tartrates electronically rather than by cold stabilization, which requires high levels of energy.
Acquiring Vinovation's mobile service allowed Winesecrets to offer taint removal as well. Winesecrets has since developed a fleet of trucks, trailers and trained wine technicians to deliver the tartrate and taint removal services to wineries across the United States and Canada.
During the last few years, Winesecrets has added the technology to remove smoky flavors from wines affected by forest fires. "They can make your wine smell like an ashtray," Dahlberg says. The company first offered the service in Ontario, where extensive fires affected vineyards in 2003.
Unlike the other filtration services, alcohol adjustment involves distillation, so it can only be done at a facility with a distilled spirits permit (DSP), including the plant in Sebastopol. Winesecrets also offers alcohol adjustment as a mobile service in Oregon, Washington, Idaho, and Canada. It has sites in Sebastopol and Napa, Calif., Dundee, Ore., Penticton, British Columbia, and Niagara-on-the-Lake, Ontario.
Though not often discussed by winemakers, the filtration technologies are widely used. "Almost everyone who is anyone in the wine business has used Vinovation's services," Dahlberg says. He says that between his existing business and the new services, 300 to 400 companies now use Winesecrets' capabilities.
Dahlberg says he plans to bring the technology to Napa next year, augmenting the facility in Sonoma County's Sebastopol.
Clark and Brian Smith, owners of Vinovation, will continue to hold the U.S. and international patents on their reverse-osmosis method for reduction of volatile acidity and alcohol adjustment. They plan to continue their research and development, as well as legal efforts to protect the technologies.
Clark Smith told Wines & Vines, "We like to develop the technology, then turn it over to someone who can focus on it. This is another baby we've kicked out."
Smith expects to expand his varied Winesmith consulting operations and continue to make a small amount of wine. Among his activities are matching wine with music, effluent-free wine production and neutraceuticals made from wine.

