Yizhu Ice Wine Taking Premium Market Shares

Yizhu ice wine has been the leading premium product of of XinJiang YiLi Winery.

Figures show that the pre-tax profits of YiLi Winery increased to 12.133 million yuan for the first six months this year. And the sales of Yizhu ice wine have reached 4.965 million yuan, which accounts for 41% of total sales.

YiLi Winery never stop creating new products that adapt to current market tastes. Up to now, the winery has developed 12 series of ice wine, most of them have an alcohol content of 12%、15.5%.In catering to the demand of consumers, Yili Winery will launch light ice wine with 8% alcohol content.

It is said that the new wine will be available over the coming months.