Imported Wines Flushing into Pearl River Delta market

Guangdong Customs figures show that China wine imports registered a 110% lift in volumn terms last year to 137.84 thousand liters . The total imports valued at 80.809 million dollars in 2007, up 260% from 2006. Imported wines just take 10 ten years to penetrate the Pearl River Delta market.

Pearl River Delta is located in the south of China , near Hong Kong and Macao. Hong Kong has become the distributing center of imported wines in the past few years. The gourmet culture in Hong Kong gradually spread to Pearl River Delta from the early 1990s, which promoted the consumption of improted wine in Pearl River Delta.

It is well known that there is strong consuming capacity in Pearl River Delta. Imported wines become very popular in most of city markets in Guangdong province currently, with more and more consumers at different economic levels drinking imported wines. In the meantime, many professional imported wine dealers, including Aussino World Wines and Jointek Fine Wines, pushed market developing sharply.

In practical terms, the consuming level on alcoholic drinks in Guangdong province ranks number 1 in China. Consumers in Pearl River Delta are interested in the new things, which made imported wines spread in local market quickly.

Additionally, foreign enterprises think much of the concept of brand marketing, focus on the transmission of wine culture. They bring the lifestyle of sophistication and enjoyment into China by imported wines so as to cultivate brand recognition and loyalty of consumers .