Latour-Laguens building international brands

THOMAS JULLIEN, Asia Manager of CIVB, and CHARLES DELAMALLE, Managing Director of French Food Association visited Latour-Laguens International Resort Hotel in Qingdao.

With full view of the sea, Latour-Laguens International Resort Hotel occupies an ideal location in the picturesque Old Stone Man National Tourism and Holiday Zone. It is the only European architecture and interior design courtyard hotel which has a large area of world famous wineries’ wines and luxury cellar.

Officials of Latour-Laguens told China Wine News,"Aquisition of premium Bordeaux Chateau is our first step towards success, now we are moving in another direction. Hundreds of high-quality imported wine, perfect distribution and affiliate marketing model have attracted many Elites to join in. In the coming years, we plan to set up branch offices in Beijing, Shanghai , Chengdu, Guangzhou as wellas establish  franchise stores in 20 major cities nationwide, in an attempt to build Latour-Laguens a famous brand of imported wine. "

“In recent years, China's high-end wine consumption showed an alarming trend of growth, this is also the reasons why CIVB attached so much importance to the Chinese market, Latour-Laguens is the first successful acquisition of Bordeaux Chateau by Chinese enterprises, we hope to see Latour-Laguens’ success in China's wine industry, and its marketing model will be our focus,” said THOMAS JULLIEN.

THOMAS JULLIEN and CHARLES DELAMALLE also gave their suggestion about  the future development of Latour-Laguens.