Five ambassadors to China own cellar spaces in Chateau Changyu AFIP

By   2008-7-7 11:26:23

Chateau Changyu AFIP and Les Amis d’ Escoffier Society held a banquet for the ceremony of awarding cellar spaces to 5 ambassadors to China in the grand cellar of Chateau Changyu AFIP on December 15. Mr. Sun Liqiang, the Chairman of Changyu Group, gave certificates to ambassadors from Italy, Croatia, Finland,Columbia and Tunis. Before, some business tycoons and social celebrities had become the owners of Chateau AFIP cellar space.
   

“Cellar space” is a whole new wine marketing method firstly released by Changyu on the opening ceremony of Chateau Changyu AFIP.  “These cellar spaces are specially built for our top customers.” Mr. Sun explained,“The owners can use their cellar spaces for 10 years. They can come to our chateau to get wine appreciation training and taste wine with friends in their own
cellar spaces. They can also enjoy grape seed oil spa and good accommodation services in our chateau.”
   

As the capital city of China, Beijing has a very good wine market in political and business field. These ambassadors have good political circles and international resources, to be the owners of Chateau AFIP cellar space will help Changyu to create a positive image and promote its brand.

    Comments from ambassadors:

    Mr. Riccardo Sessa, the Ambassador of Italy-------“Badisidocci, an Italian person used to work for Changyu and Illva, an Italian company is Changyu’s partner now. Changyu is a great company and I believe it will have a good future.”
   

Mr. Boris Velic, the Ambassador of Croatia-------“Chateau Changyu AFIP Beijing is the best chateau I have ever seen. Changyu Company is famous both at home and abroad. I believe Changyu will have a bright future.”
   

Mr. Guillermo Velez, the Ambassador of Columbia------“I appreciate that Changyu invited me to this wonderful banquet. It is a fantastic place here in the chateau and I hope we can meet here again.

 


From Chang Yu

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