Trends of China Wine Industry in 2008

Liu Shisong:Chief Editor of China Wine News

China is now acknowledged as the most active wine market in the world and the top one wine consumption country in Asia. China wine industry has great potential as economy booming and incomes of middle classes rising. According to the current situation of domestic wine industry, “ China Wine News ” made a prediction on the developing trends of China wine industry in 2008.

1. China wine industry are developing internationally.

Consolidation is the key to the present and future of China wine industry. Many players in domestic industry are pursuing the development internationally and on the lookout for growth through mergers, acquisitions and joint ventures. Moreover, China wine equipment, packaging industry have grown up and begin to export products and techniques all over the world.

2. China wine culture will be promoted widely.

China wine culture will be promoted extensively by various forms of wine tasting activities, wine appreciation training classes , wine tourism and etc., which will blaze more interests of Chinese consumers on wine.

China wine culture promotion campaign will also target to match all kinds of Chinese dishes with various wine perfectly.

3．Wine grape varieties will be diversified greatly.

Consumers are experimenting with new varieties of wine, instead of restricting themselves to the traditional grape wine.

China wine industry will focus on the developing of grape cultivation and diversifying of wine grape varieties. Leading wine enterprises are going to create more special grape varieties .

4．More China wine regions are forming.

There have formed several wine regions in China. Enterprises from different regions communicate and provide assistance one another, which will be the future trends in China wine industry.

5．Premium wine will be worthy of the name.

High end market has been the most profitable share for domestic wine brands. China wine enterprises have to manufacture good quality wines and attract consumers by spirit edification, make premium wine be worthy of the name.

6． Combining the trading advantage of east with materials superiority of west

Most leading wine business enterprises are located in the east, however, high quality winegrape materials are produced in the west, and wine consumers centralize in large city and coastal city in the southeast, which make it necessary to the combine the east with the west wine industry.

7．Wine dealers are more specialized.

There will appear more and more specialized wine dealers and distributors in China. Wine boutiques and visualize shops are gradually to spread from southeast to the west.

8．China wine brands will dominate domestic market.

Imported wines are providing stiff competition to domestic wines,but the latter are still the leading brands in China wine market.