Xiadu started summer marketing campaign

Taking advantage of Qinhuangdao being an Sub-division of Beijing Olympic games, Xiadu Wine Co., Ltd. started a summer marketing initiative.

Xiadu locates in Changli, Hebei province, with Qinhuangdao as its neighbor. It is.one of the most  important Rose produbers in China.

Zhang baoyi, chairman of Xiadu, told China Wine News that wine consumption mainly concentrated in the Mid-Autumn Festival to the Spring Festival period. Summer is Qinhuangdao’s tourist season, as more tourists enter the city, wine consumption is increasing. Summer is a prime time for Rose and people choose Rose to pair with seafood. Furthermore, Qinhuangdao was designated to be  an Sub-division of Beijing Olympic games. Therefore, Xiadu promote its product during this period can not only boost its sale, but also effectively increase brand awareness.