Wine lessons from Winemasters

There is a new fad in town. We have heard of networking over cocktails, luncheons, and business conferences. But there is a new chic  way to network — over wine.

Dubbed wine appreciation, Winemasters has been at it since February, in conjunction with Inaara, which sells (among other things) wine glasses. Firms that choose to hold such networking events mainly target  high net worth clients.

Firms that have gone this route include Barclaycard,  KPMG, Ogilvy, and AY&R. It is an impressive and top notch networking session couple with fun and education. 

“Wine appreciation sessions are interactive. Guests come together to learn as much as possible about wine. This includes how it is made,  different types of wine, choosing, and drinking it,” said brand manager, Wanjiru Njenga.  It is an innovative way to impress clients. They also interact with each other.

“Most executives have no idea what wine is about and a chance to learn is usually welcome as many of them have to order wine when they invite clients to dinner or lunch,” said Ms Njenga.With its limitless flavours, wine is a pleasant stimulant and has a way to lift the mood.

It is also offered in more variations  and has possibilities for sensual appeal than  any other stimulant. Although a waiter can be your aid to good wine, how about learning it once and for all?

In the business world, image is very important and makes a lasting impression. Also, dining is an important tool for sealing deals and wine and food are at the centre of this ritual.

It is important for business executives to have knowledge of what wine to order in order to create the right impression during such events.