LVMH picks Fleishman and Proximity in China

SHANGHAI - Fleishman-Hillard and Proximity Live have secured the PR and strategy planning duties for several of luxury conglomerate LVMH’s brand on the China market, including the flagship brands V.S.O.P Hennessy and Moet et Chandon.

The contested pitch for this new, unified account has gone through three rounds since pitching began in late 2007.

The VSOP brand will be handled jointly by the two agencies, while Proximity Live will manage the champagne brands Moet et Chandon and  Dom Perignon and Fleishman-Hillard is set to look after several wine brands.

“One of the big challenges of this pitch is understanding the needs of the widely different brands and their target audiences in a very competitive alcoholic beverage market,” said Elan Shou, senior vice president and general manager of Fleishman-Hillard Shanghai.