Cruvee Launches Social Platform for Wine Offering Wineries Instant Web Intelligence
Cruvee(R), the wine lifestyle aggregation platform, launches today at www.cruvee.com. Cruvee tames the vast wealth of wine-related information and media and intelligently tailors it in real-time to wine consumers based on their tastes and preferences. In addition, Cruvee offers a wide range of wine-related tools and applications previously not found in a single location and builds in social networking capabilities to create a dynamic online home for anyone's wine lifestyle. Along with this site, Cruvee is rolling out a beta version of Cruvee for Wineries(TM) which provides unprecedented web intelligence, buzz monitoring and consumer visibility opportunities for wineries at www.cruvee.com/ForWineries.
"Cruvee provides tools and benefits for wineries of every type," said Evan Cover, Cruvee Co-Founder. "While attracting consumers with a fun and powerful user experience, Cruvee -- which rhymes with groovy -- provides wineries with a wide range of dynamic tools such as communicating with wine consumers to monitoring information from across the entire web at a level not previously available in the wine industry. When wineries can hear the conversations about their brand as they are happening, they are in a better position to constructively join in."
Wineries will be able to review brand chatter from nearly all relevant sources on the web in practical real time through the Cruvee for Wineries interface. Cruvee for Wineries monitors thousands of disparate sources such as blogs, message boards, Twitter feeds, event calendars and lifestreams, culling information far beyond the reach of typical RSS readers.At Cruvee for Wineries, wineries each also have their own profile page which they can update and enhance with features such as their own blogs, news feeds, wine club information, photo gallery and product information for consumers who visit Cruvee. The site also provides wineries an opportunity to open direct to consumer channels with Cruvee users. The Cruvee for Wineries site will remain in beta while these features are expanded and new ones are added. Wineries are invited to visit the site and sign up for a free trial account.
At the heart of the sites beats Cruvee's proprietary CruIQ(TM) which customizes the user experience by ensuring that each user gets the most out of the site. A first for the industry, Cruvee's CruIQ learns from the groups users join, the wines they drink and the friends they make to bring each of them the content most relevant to their wine lifestyle. For example, users whose Cruvee usage patterns show a penchant for Napa Valley red wines will find related news in their news feeds, get well-matched wines in their recommendations, discover new wines that will likely please their palate, and then be steered toward groups filled with like-minded people. Wineries will have an unprecedented opportunity to connect directly with perfectly matched audiences.
Cruvee will attract and build its community through a simple user experience developed for wine consumers at every level. Getting started on Cruvee is simplified by CruIQ, which asks a few key questions at registration and then uses that information to immediately populate news, make wine recommendations and suggest relevant groups to join. The site will even swap out cryptic industry terms for more common phrases by user request.
Visitors to Cruvee will also encounter world-class winemakers, vintners and wine experts from across the globe such as Master Sommelier Kevin Vogt of Emeril Lagasse's Delmonico Steakhouse in Las Vegas, Cruvee's resident expert who makes an online home on the site. Off-the-beaten path wineries and other highly-sought and hard-to-find wine gems can also be discovered. Cruvee is launching with an initial database and digital archive profiling more than 150,000 individual wines and 20,000 wineries making the site a powerful resource for consumers from the start.
Three layers of data acquisition, management and presentation create Cruvee's unprecedented ability to aggregate wine-related information. Cruvee uses a base core technology to comb the web and pulls in information to its servers for local analysis. Cruvee then applies dynamic logical algorithms to analyze the content, tagging it with a range of relevance markers. Ultimately, the Cruvee Lifestyle Engine(TM) (CLE) completes the platform, unifying the first two layers and generating appropriate information for wine consumers or wineries based upon learned and defined interest and usage patterns.
"The Cruvee technology and approach we have developed can be applied to a wide range of industries, but wine is where our hearts lie, so Cruvee for Wineries was a logical choice for our first application," said Cover.
Like great wines, Cruvee was created from a mix of resources blended together to produce something special. A team of wine lovers with more than 100 combined years of professional experience in hospitality, restaurant, technology and wine businesses have spent years bringing Cruvee to fruition.