Pair uncorks a wine selling site in Ferndale

By   2008-9-16 13:13:10

Owners: Jeffrey Resnick, Michael Solarz

Location: 10657 Galaxie, Ferndale

QUESTION: What do you do?

ANSWER: We are an Internet wine company. We believe we are the only pure Internet wine company in Michigan. The Web site has more than 13,000 wines, all heavily discounted.

Q: When did your business start?

A: We started operations Nov. 1, 2007.

Q: Where did you get the start-up money?

A: All start-up money and working capital has come from my partner and myself.

Q: Is this your first business launch?

A: Michael Solarz has been involved in many food-related businesses and has been involved in mergers and acquisitions. Jeffrey Resnick currently owns an insurance repair company called ConRest.

Q: What's your most important lesson so far?

A: Working with the local distributors to help them understand that the Internet wine business is different than brick and mortar stores.

Q: How will you use the Internet in your operation?

A: The Internet is our key vehicle for sales. We are an Internet wine site.

Q: How can people contact you?

A: E-mail jeff@winebuys.com or michael@winebuys.com. You can pick up your orders at our warehouse in Ferndale and save on shipping.

Q: What advice have you been given/what advice would you give?

A: We were told that we could never be successful doing this. Our advice is never listen to naysayers.

Our New Business feature has moved to Sundays. To nominate a business that is less than a year old for this feature, contact assistant business editor Jocelyn Parker at jparker@freepress.com.


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