Bordeaux Wine Council Opens Today's Bordeaux Nominations for 2009 Program
The Bordeaux Wine Council (CIVB) invites U.S. importers and distributors to nominate Bordeaux wines priced $8 to $35 retail for the 4th annual Today's Bordeaux: One Hundred Classic, Contemporary, Affordable Wines. The centerpiece of this campaign will be press and trade tastings in New York City, Boston, and Miami in March 2009.
Importers and distributors are invited to submit wines from any Bordeaux AOC priced between $8-$35 retail. There is no limit to the number of submissions importers and distributors may send and there is no entry fee. However, if a wine is selected a total of 24 bottles are required for the multi-city tour and corresponding campaign.
An independent jury of recognized experts will select the 100 best representatives of Bordeaux in a blind tasting in New York City this fall. These 100 standout Bordeaux will be announced through multiple channels including press releases and websites, and showcased at the tastings in March 2009.
The deadline for submissions is October 16, 2008. Register by logging on to www.bordeauxwinecouncil.org
Send two bottles of each wine by October 16, 2008 to
Benson Marketing Group
Attn: Thea Schlendorf
230 Park Avenue, 10th Floor
New York, NY 10169
(212) 808-6594
Include the following information with each shipment. Nominations not including this information will not be accepted.
-- Vintage
-- Producer name or Chateau name
-- Appellation
-- Suggested U.S. Retail price
-- Your Contact Information
About Today's Bordeaux
The $8-$30 price range represents approximately 80% of all Bordeaux and offers the quality and value that appeal to American consumers. However, the mystique and high prices of classed growths (only 5% of total production) has led to a perception that Bordeaux is expensive and difficult to appreciate. The Today's Bordeaux program is designed to communicate the message that Bordeaux is affordable, easy to appreciate and appropriate for all occasions and budgets. The CIVB has sponsored 38 tastings of this kind in 12 countries across Europe, the Americas and Asia.
About the CIVB
The CIVB ( www.bordeaux.com) represents nearly 10,000 Bordeaux producers and 400 nA(C)gociants. The association has three missions: marketing, economic and technical. Through various communication campaigns, the CIVB promotes the interests of its members on a national and international scale. With its Economic Research Service, the CIVB aims to improve the knowledge of its membership about markets' trends, from production to distribution. Finally, its technical mission addresses all quality-related issues, anticipates new environmental and food safety stipulations, and conserves and protects viticultural heritage assets. Since 2005, Benson Marketing Group is the public relations representative for the CIVB in the United States.