High Growth Reported for the Future Trends in Beer and Wine: Emerging markets, private label and innovation
Reportlinker.com announces that a new market research report related to the Beer industry is available in its catalogue.
Future Trends in Beer and Wine: Emerging markets, private label and innovation
Future Trends in Beer and Wine
Emerging markets, private label and innovation
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Key issues examined by this report
- Consumer interest in more flavorsome, individual products has been behind the rise of craft products in the beer market. These offer more challenging tastes, authenticity and often a quirkiness not found in mass market offerings. There are signs that this trend is being replicated in the wine market.
- The boundaries between drinks categories are blurring and this trend will increasingly impact on beer and wine. The most significant components of this trend will be the creation of soft drinks mixes, the encroachment of spirits into traditional beer and wine territory, and the borrowing of product attributes from rival categories.
- Over time consumers are becoming more interested in food and drinks that stimulate the senses. Brewers and vintners will respond with a greater variety of flavors, products designed to complement different flavors of food, and products which provide different sensations beyond flavor alone.
Future Trends in Beer and Wine
Emerging markets, private label and innovation
Health concerns have slowed the growth of alcoholic drinks sales and some countries including France, Germany, Spain and Japan, are expected to decline over the next 5 years. Whilst emerging markets provide attractive opportunities to counteract these trends, the brewing and winemaking industries do need to take concerted action if they do not want to lose some of their historical domestic markets. The best way of doing so is through product innovation that takes account of the reasons why consumers are starting to turn away from mass market beer and bland wine.
Future Trends in Beer and Wine is a new management report published by Business Insights that analyzes all product development and product introductions in the global beer and wine markets. It examines emerging trends, new product development rates, forecast sales values and volumes and industry fragmentation.