Frederick Wildman and Sons, LTD. Appoints V.P. Director of Sales and Marketing -- National Brands
Top Wine Industry Executive Added to Management Team
Frederick Wildman and Sons, LTD., announced today the appointment of Peter Sheehan as Vice President, Director of Sales and Marketing for the company's National Brands Division, effective September 2nd, 2008.
In his new position, Sheehan will manage the company's sales and marketing strategies for the portfolio's National Brands and will be responsible for the supervision of Sales Directors and Regional Managers based in four strategically-located markets--East, Midwest, South and West/Southwest. He will also supervise a team of brand managers encompassing 13 of Wildman's wine brands from five countries, to include: Folonari, La Scolca, Melini, Pellegrino and Santi from Italy; Chartreuse and Vertical Vodka from France; Wildman's Argentinian portoflio featuring: Trapiche, Broquel, Falling Star and Astica, and, Jindalee and Glazebrook from Australia and New Zealand, respectively. Sheehan will report directly to Richard Cacciato, CEO and President of Wildman.
Sheehan brings 16 years of highly-skilled experience within the broad-market brand segment having spent his first five years after college at Gallo. He continued this trend by spending another seven years at Stimson Lane Vineyards and Estates, and most recently, as Vice President of Winebow's newly acquired Click Wine Group--creators and marketers of super-premium wine brands from around the world, such as Fat Bastard from France, Root:1 from Chile, and Clean Slate from Germany.
"Peter's knowledge of broad-market brand marketing will certainly add strength to our organization," said Cacciato, President of Frederick Wildman and Sons, Ltd. "We are thrilled to have Peter on board," continued Richie, "and are confident his industry expertise and results-driven leadership, will bring significant value to Wildman as we position our company strategically for future growth."
Sheehan received a Bachelor of Arts degree from The University of Virginia and presently resides in Randolph, New Jersey.
ABOUT FREDERICK WILDMAN AND SONS:
Importers of fine wines and spirits since 1934, Frederick Wildman and Sons, Ltd., is committed to excellence, and is a major force in the world of wine in the United States. The familiar Wildman oval found on every bottle sold is recognized around the world as a symbol of quality assurance. The company has become what Frederick Wildman's president and CEO Richard Cacciato calls "the biggest little wine company in America."
Frederick Wildman and Sons, ltd., portfolio of brands includes: ITALY: Ca' Bianca, Ca' Donini, Castello Monaci, Conti Formentini, Folonari, Galtarossa, La Scolca, Lamberti, Le Ragose, Melini, Nino Negri, Pellegrino, Tenuta RapitalA, Re Manfredi, Santa Maria La Palma, Santi; FRANCE: Champagne Pol Roger, Chartreuse, ChActeau de Chamirey, ChActeau Fuisse/Vincent Selections, Chateau La Lagune, Chateau St. Sulpice, Armand Rousseau, Christian Moreau Pere et Fils, Darviot-Perrin, Domaine des Perdrix, Humbert Freres, Jacques Prieur, Olivier Leflaive, Pierre Damoy, Hugel et Fils, Nicolas Potel, Pascal Jolivet, Paul Jaboulet AA(R)nA(C), Potel-Aviron, Vertical Vodka; ARGENTINA: Astica, Broquel, Falling Star, Michel Torino, Trapiche; SPAIN: El Coto de Rioja, BarAn de Ley, Museum, Maximo; GERMANY: Egon MA 1/4ller/ChActeau Bela, Wittmann; AUSTRALIA: Littore, Jindalee Estate Circle Collection; CHILE: Arboleda, SeAa; PORTUGAL: Churchill's and Churchill Estate; SOUTH AFRICA: Backsberg.