Cornerstone Communications Garners Award For Excellence

By   2008-9-4 17:37:48


First Non-Spanish Agency to Be Honored at Annual AlbariAo Festival

NEW YORK, Sep 03, 2008 (BUSINESS WIRE) -- Cornerstone Communications traveled to the RAas Baixas region in Spain recently to collect the AlbriAense de Honra awarded by the official AlbariAo Wine Fraternity during the 56th annual Fiesta de AlbariAo. The first agency outside of Spain to be honored, the award recognizes Cornerstone Communications' outstanding efforts in promoting RAas Baixas AlbariAo wines in the United States.

One of the most prestigious wine events in Spain, the AlbariAo Festival kicks off with a series of tastings judged by a panel of sommeliers, journalists, and other professionals from within the RAas Baixas Denomination of Origin (or DO) to select the best RAas Baixas AlbariAo wines from the latest vintage. During the festival, an official ceremony--the CapAtulo SerenAsimo do AlbariAo--recognizes the finest wines and also honors those who strive to improve winemaking and viticulture and promote the region within Spain and around the world.

Cornerstone Communications was credited with creating a platform for RAas Baixas AlbariAo as the "must-have" white wine in the US, where AlbariAo imports have grown by over 150% since the agency launched the campaign three years ago after being selected for the campaign by Wines from Spain and the Consejo Regulador DO of RAas Baixas. Cornerstone's program for AlbariAo wines has showcased the wine's food-friendliness through targeted, creative tactics and has propelled RAas Baixas AlbariAo from being "a sommelier secret" into the fast lane of wine lovers' awareness.

About RAas Baixas AlbariAo

Formed in 1988, the RAas Baixas DO is the leading Denomination of Origin in the Galician region of northwestern Spain. The DO owes much of its acclaim to the white AlbariAo grape, elevated by many in Spain to cult status, a trend that is now spreading to US shores. www.riasbaixaswines.com.

About Cornerstone Communications

Cornerstone Communications, Ltd. is a full-service public relations, marketing and event management agency specializing in wine, food, travel, and other lifestyle clients. With over 25 years of experience, Cornerstone Communications has built a reputation in expanding brand awareness with fresh approaches and providing effective marketing solutions for luxury products. For more information, visit our website at www.cornerstonepr.com.
09/03/08 Images and further details available on request.
SOURCE: Cornerstone Communications, Ltd.
Cornerstone Communications, Ltd.
Alison Seibert, 212-605-0370
aseibert@cornerstonepr.com


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