Impending Mid-Autumn Festival Boost Wine Sales in Chengdu

This year's Mid-Autumn Festival will become the national statutory three-day holiday for the first time, which bodes well for  wine business in general. Hundreds of wine brands  in Chengdu are seizing the opportunity to promote their  products.

In supermarkets like Carefour, gift packs have occupied the eye-catching position, "for sales"  signs can be seen everywhere.

Most products, including some imported wine brands, discarded deluxe package. Usually one or two bottle in one pack, with an exquisite glass or other practical gifts. Gift boxes price at 100-500 yuan are the mainstream.

Before Mid-Autumn Festival, COFCO, the producer of Great Wall wine，selected 20 stores in Chengdu to donate wines to poverty-stricken people. Suntime launched "buy red wine get grape for free" . Changyu, however, set up stack base instead of engaging in any kind of promotion. The marketing manager explained that Changyu aim to win consumers by the quality of products, refined taste and rich cultural connotations, as well as preserve its premium wine brand image."Wines priced from 20 yuan to 100 yuan per bottle are the best-selling." A salesman said.

Beijing Olympics boost wine sales significantly, as the Mid-Autumn Festival and National Day holidays drawing near, domestic wine sales are booming, with Changyu, Great Wall, Suntime dominating the market.

The varieties  of  imported wine are rare in supermarkets  and usually price high, most of which are priced over 150 yuan per bottle, some even over 1000 yuan.

A salesmen told China Wine News, most of the imported wines aim at the medium and high-end market. Some of the them  are  also engaged in  the sales promotion. Wines from Australia started "Australian wine month". Imported wines are keen to promote wine culture  and lay  more emphasis on the cultivation of the market.