SA Brain looks to boost tenant wine sales

SA Brain has developed a wine training course day for its tenants and lessees in a bid to help them boost sales.

The day long training course, run in conjunction with wholesalers Waverley TBS, includes an introduction to wine, details of how the wine market is performing, tasting session and the creation of a bespoke wine menu.

"We believe in doing everything in our power to help them weather the storm," said head of tenanted and leased operations Isabelle Whitehouse.

"In an increasingly tough economic climate, it is imperative for licensees to hold their own in the competitive market."