Mouton Rothschild Limited edition to Enter Chinese Market

Mouton Rothschild, One of Top Five France Chateau, will launch the world's limited edition collection of 88 wines in 2009 through its Chinese representative Beijing Onwine International Trading Co., Ltd.

Wu Yan, Deputy general manager of Beijing Onwine International Trading Co., Ltd.told China Wine News, “ First series of collection consists of 6 wines of 1990s. All the wines are packaged in leather wine boxes designed by a number of well-known French leather designer, embedded with golden labels make by Indian cast artisan.

On Mouton Rothschild’ promotion events, experts taught visitors how to buy wine and enjoy wine, and professionals also presented the history of Chateau Mouton-Rothschild. In the on-site activities, a limited edition collection, with the starting price of 160,000 yuan, was won the bid by a Mr. Chen with the final price of 200,000 yuan.

With the wine culture spreading, domestic wine consumers gradually have a better knowledge of wine, and more and more became interested in high-end wine investment .

About Mouton Rothschild
Mouton has few peers in the length and luster of its history. The famous Barons de Brane owned the already well known vineyard in the 18th and early 19th centuries when it was known as Chateau Brane-Mouton. It was purchased by Nathaniel de Rothschild of London in 1853 who renamed it to Chateau Mouton Rothschild, and is now owned by Philippine de Rothschild, his great-great granddaughter. Mouton always in the forefront of the greatest wines of Bordeaux, was the first estate to begin complete chateau-bottling of the harvest -- an historic step initiated in 1924 by the late Philippe de Rothschild.  It is the only chateau in the Medoc Classification of 1855 to achieve reclassification.  In 1973, it was finally moved from a second growth to a first.  In 1926, he commissioned architect Charles Sicils to build the famous "Grand Chai". In 1962, Philippe de Rothschild created, with his wife Pauline, the Museum of Wine and Art", in which is displayed a priceless collection of exhibits relating to wine and the vine, from the dawn of civilization up to modern times.