Fresh & Easy Introduces Five New Wines Under $9 and a 10% Off Wine Promotion

Grocer also introduces a new canvas wine bag for only $1.99

 Fresh & Easy Neighborhood Market today introduced five new wine blends all under $9 and a promotional discount of 10% on six or more bottles of wine.* Along with this promotion, the company launched a $1.99 canvas wine bag to stylishly carry these new quality wines at budget prices.

Fresh & Easy now offers 70 specially selected wines which are blended with the help of a Certified Master of Wine. The company has already won nearly 60 wine awards, including one award-winning wine that retails for under $3. The five Fresh & Easy wines introduced today:

    Corvina-Merlot Cantina di Merlara -- $8.99
    Ca' Miani Garganega-Pinot Grigio -- $4.99
    La Parra Loca Tempranillo-Shiraz -- $6.99
    Lancewood Cabernet Sauvignon -- $8.99
    Roslyn Family Vineyards Cabernet Sauvignon -- $6.99

"Everyone should be able to enjoy quality wines at budget prices," said Simon Uwins, chief marketing officer. "With the holidays approaching, our customers can celebrate with great wines without having to compromise. Our new wine bag helps customers think green at a price that is easy on the wallet."

The company also introduced a 100% unbleached cotton wine carrier canvas bag for only $1.99, which holds up to seven bottles of wine. The bag's wine compartments collapse allowing it to double as a reusable grocery bag.

*Promotion excludes Arbor Mist and wines sold by the case

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices. Deliveries are made daily to each store to ensure all products are as fresh as possible.

Each store employs approximately 20 to 30 people. All Fresh & Easy employees are given the opportunity to work at least 20 hours per week, which entitles them to comprehensive and affordable healthcare. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10% and a 401(k) with company match.