Share Our Strength Launches Collaboration Wine to Help Support the Fight Against Childhood Hunger

By   2008-11-18 16:29:21

FT. LAUDERDALE, Fla., Nov. 17 /PRNewswire/ -- Share Our Strength(R), a national organization working to make sure no kid in America grows up hungry, announced today the launch of Collaboration Wine. Collaboration is a private label joint venture with Clos LaChance Winery and WineStyles, the nation's largest wine store franchise. Ten percent of the retail price of each bottle of Collaboration sold in WineStyles' more than 150 stores nationwide will benefit Share Our Strength's work to end childhood hunger.

With Collaboration wines, Share Our Strength will introduce a new platform of fundraising that compliments its already successful high end-culinary events like Share Our Strength's Taste of the Nation(R), Share Our Strength's A Tasteful Pursuit(R) and Share Our Strength's Great American Dine Out(R). The release of Collaboration marks the first time the national nonprofit organization has entered into the wine business and sees it as a natural fit with its culinary fundraising events.

"The statistics are staggering. One in every six children in America suffers from uncertain access to the healthy and nutritious foods they need to avoid the lifelong and devastating consequences of hunger," said Billy Shore, executive director and founder of Share Our Strength. "For every bottle of Collaboration sold, Share Our Strength can help provide three meals to a hungry individual or provide nearly $7 worth of food to a needy family. Collaboration is an exciting new venture for Share Our Strength and we hope this will put us one step closer to ending childhood hunger in America."

Bottled by the renowned Clos LaChance Winery on California's Central Coast, Collaboration is available in both a red and white meritage blend and is exclusively sold at WineStyles locations across the country.

"We're honored to be a national partner of Share Our Strength and very excited to take the partnership to a new level with the introduction of Collaboration to our private and exclusive labels," said Robert Spuck, president and chief executive officer of WineStyles. "It's important that each and every child has the food they need grow and thrive. At WineStyles, our mission is to provide our customers with the best place they can taste, enjoy and learn about wine. We could not be prouder to give them this incredible Collaboration wine whose proceeds will help Billy and his team reach their goal of ending hunger for the more than 12.6 million children who are at risk in the U.S."

Collaboration retails for approximately $18.99 - $19.99 and is available in the more than 150 WineStyles stores across the country. Prices vary by state. For more information on WineStyles locations, please click here on WineStyles.

WineStyles' unique collection of private and exclusive wines like Collaboration, Maxwell Creek and Los Primos, provides customers with great tasting wines at a reasonable price. WineStyles is able to pass along these savings to its customers because of its experience in sourcing grapes from the very best small and large vineyards from around the world.

In addition to Collaboration, WineStyles and Share Our Strength have developed an extensive cause marketing partnership that includes a Chef Wine Tasting Series, gift basket program, Taste of the Nation support and a national Share Our Strength Wine Club.

About Share Our Strength:

Since 1984, Share Our Strength has led the fight against hunger and poverty by inspiring individuals and businesses to share their strengths. Today, our priority is to end childhood hunger in America. By raising funds to support the most effective community-based programs that feed hungry children, partnering with organizations pursuing long-term solutions, and helping families help themselves through nutrition education programs, Share Our Strength will ensure that the more than 12 million children at risk of hunger have access to the nutritious food they need to learn, grow and thrive. For more information, please visit www.strength.org.

About WineStyles:

WineStyles is a national wine boutique franchise demystifying the wine shopping experience by organizing its wine by taste instead of by varietals or regions. Each store features around 150 unique and hard to find wines from around the world, with most priced at or below $25 per bottle. Every store prides itself on being a community resource where first time buyers and experienced consumers can taste, learn and enjoy wine. Headquartered in Margate, FL, WineStyles has more than 150 locations currently open in more than 20 states, Puerto Rico and Mexico. The company is the fastest growing wine franchise in the US and was ranked number one in the wine category by Entrepreneur magazine's "Franchise 500" listing in 2007 and 2008. WineStyles encourages all customers to drink wine responsibly. For more information visit www.winestyles.net. For franchising opportunities, please visit www.winefranchise.net or call 1-866-424-WINE.

About Clos LaChance

Clos LaChance is a family-owned and operated winery located in California's Central Coast. Launched in 1992, the winery grew out of the backyard vineyard of Bill and Brenda (LaChance) Murphy. Today they use contemporary winemaking and sustainable viticulture to style Cabernet Sauvignon and other wines from their estate vineyard. Visitors experience a remarkable wine country atmosphere with Old World architecture, panoramic views and educational programs - all designed to invigorate a passion for exceptional wine. ( www.clos.com)
    Press Contact:
    Chad Cohen
    954-893-9150
    ccohen@fish-consulting.com


SOURCE WineStyles


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