Global Market Review of the Sparkling Wine Industry with Forecasts to 2012

DUBLIN, Ireland, Nov 18, 2008 (BUSINESS WIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/2ebb77/global_market_revi) has announced the addition of the "Global Market Review of Sparkling Wine -- Forecasts to 2012" report to their offering.

The sparkling wine category has always had to operate in the shadow of Champagne. However the continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world, with the market rising by approximately 4% CAGR between 2003 and 2007 to reach 166.7m nine-litre cases.
Campari CEO Bob Kunze-Concewitz says: "Sparkling wine is growing in almost every single market, even in mature markets like Europe. There's an overall consumer taste trend towards bubbly wines."

That growth accelerated in 2007, with global non-Champagne sparkling wine sales rising by 4.3%, and some vast and previously declining markets, such as Germany saw stabilisation.

Continuing the series of just-drinks/IWSR titles, this is the first to cover the growing non-Champagne sparkling wine sector. We investigate trends, such as pricing and sparkling wine's affordability in the economic slowdown, the clear definition between dry and sweet markets around the world, its everyday consumption (as opposed to Champagne's occasional consumption) and the sector's many wine styles.

The report provides 25 volume data tables and eight market share charts for the sector, and substantial commentary throughout from the sector's leading companies.

Chapter 1: Scope of the market - In this chapter we provide tables showing volume sales of global sparkling wine to 2012 by country of origin, and for the top ten countries. Commentary offers an overview of the trends in dry and sweet wines, the comparisons with Champagne, premiumisation in the sector, the industry structure, and much more. Comments are also included throughout this chapter from executives such as Campari CEO Bob Kunze-Concewitz and Pernod Ricard UK wine director Nick Blair.

Chapter 2: The markets - In this extensive chapter we provide forecast data for 18 countries and the travel retail sector. We forecast out to 2012 the sparkling wine market by region, and by country, and show the top ten brands (volume and value). Company market shares for the major markets is also provided, along with comment from executives on trends in the market, such as Freixenet Germany's managing director Ivo Gaube and RotkAnppchen's marketing director Peter ClauAYen.

Chapter 3: The companies - This chapter offers tables showing the global top ten companies and top ten sparkling wine brands (by volume). It provides an overview of the main producers, from Bacardi-Martini to RotkAnppchen. Observations focus on the history of the brands, comment from company representatives, marketing strategies, sales and acquisitions.

Companies Mentioned:
- RotkAnppchen
- Henkell & SAhnlein
- Freixenet
- Cordoniu Group
- Groupe Patriarche
- Pernod Ricard
- Constellation
- Campari
- Bacardi-Martini
- LVMH MoA"t-Hennessy
- Peter Herres

For more information visit http://www.researchandmarkets.com/research/2ebb77/global_market_revi

SOURCE: Research and Markets