Global Market Review of Sparkling Wine ? Forecasts to 2012

The sparkling wine category has always had to operate in the shadow of Champagne. However the continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world, with the market rising by approximately 4% CAGR between 2003 and 2007 to reach 166.7m nine-litre cases.

Campari CEO Bob Kunze-Concewitz says: 'Sparkling wine is growing in almost every single market, even in mature markets like Europe. There's an overall consumer taste trend towards bubbly wines.'

That growth accelerated in 2007, with global non-Champagne sparkling wine sales rising by 4.3%, and some vast and previously declining markets, such as Germany saw stabilisation.

Continuing the series of just-drinks/IWSR titles, this is the first to cover the growing non-Champagne sparkling wine sector. We investigate trends, such as pricing and sparkling wine's affordability in the economic slowdown, the clear definition between dry and sweet markets around the world, its everyday consumption (as opposed to Champagne's occasional consumption) and the sector's many wine styles.

The report provides 25 volume data tables and eight market share charts for the sector, and substantial commentary throughout from the sector's leading companies.