Localization of Imported Wine
For both famous wine and new ones, it is essential to localize the goods through publicizing local cultures including tourism, special local products and similar industries.
To a certain extent, the development of wine industry should be diversified, for example, combining wine culture with tourism, food and drinks, art and daily life. This is an industrialization focusing on wine culture.
Wine is an efficient medium connecting customers with local culture, history, economy and so on. Foreign countries introduce their tourist places and local food, when they introduce wine to Chinese people. With the spread of western restaurants in China, many people become regular customers and some develop interest in learning foreign languages connecting with the wine they drink, such as French and Italian. The training centers on these languages become one part of the industrialization at the same time. Viewing from the whole industry, the profit in the promotion of imported wine is far bigger than what wine brings.
Getting to know more about Chinese customers is essential in promoting the imported wine, and matching wine with Chinese local dishes is an important portion of industrialization. On November 10th, manger of Asian Promotion Department of Wine Guild of Alsace introduced the match of Shanghai dishes with different kinds of wine. Actually, wine from France, Italy, Germany, Spain and American can match different dishes in China. Besides dishes, experts are trying to match Chinese cookies with wine. During Mid-Autumn festival this year, Shanghai Syrah wine franchise store attracted customers with the match of moon cakes and wine.
Some imported wine agencies believe that the match of Chinese dishes with wine needs further research. However, studying Chinese dishes is one of the important features of the localization of the imported wine.