Salt Lake City's new wine store a huge success

The day before Thanksgiving is traditionally the busiest day of the year for Utah's Department of Alcoholic Beverage Control.

And it was especially busy for DABC's brand new wine store. At this wine store, they actually began lining up before the store opened.

That was at 10:00 a.m.

David Paul, the new wine store manager told ABC 4, “People like to procrastinate and they like to come in at the last minute."

In the wine store's first ten days, 320, 000 dollars worth of sales have been rung up. And get this - in that same ten day period – 24, 000 bottles have been sold there.

That's an average of 200 bottles an hour at this store.

What we heard through the grapevine is that Utah wine lovers are raving about the new store's modern look and about its wide selection.

And now throw Thanksgiving into the mix.

In this store, it's considered a "wine holiday."

It’s a day when lots of fowl food gets washed down with Vino a little nicer than - dare we say it - Thunderbird.

And of course it isn’t just busy at the new wine store.

Statewide, at all the DABC liquor outlets, they’re projecting sales the day before Thanksgiving of 2.6 million dollars.