Research and Markets: Emerging Markets and Premiumisation to Drive Global Spirits Market

 Research and Markets ( http://www.researchandmarkets.com/research/bd7492/emerging_markets_a) has announced the addition of the "Emerging Markets and Premiumisation to Drive Global Spirits Market" report to their offering.

The global spirits industry has proved to be recession-resistant with slowing economies not having any major impact on the overall growth of the industry. However, there has been some shift in business and consumption trends.

For example, the ongoing economic slump has led to a shift from on-premise to off-premise consumption as off-premise consumption has proved more economical. Likewise, the aging population, particularly in the United States, has created above-average demand growth for spirits and wine.

Globally, the spirits industry is growing on the back of two important factors. Firstly, the emerging markets of Brazil, Russia, India and China (BRIC) are currently witnessing a strong ongoing momentum in spirits and wine consumption as a result of a rise in the discretionary spending of consumers. Secondly, Western markets, notably the United States, although slow are still well oriented.

Apart from the favorable demographics i.e. the aging population, the shift in the consumption of alcoholic beverages - from beer to spirits and wine - is helping the growth of the spirits industry. Within the spirits business, the trend towards premium products has further helped the industry in terms of value. Spirit markets have been premiumizing across the regions as premium consumers have more and more access to more sophisticated products and are aggressively willing to pay premium prices for higher quality brands.

2007 proved to be a remarkable year for the global distilled spirits market with strong growth in emerging countries and moderate progress in Western markets within a worldwide economic context of lower growth. In the year 2008 and beyond, despite a difficult economic environment, emerging economies have witnessed a strong growth, with a significant moderate increase in other markets that will help the overall industry growth.

The report titled "Emerging Markets and Premiumisation to Drive Global Spirits Market" is an analysis of the major global economies that are witnessing a growth and shift in consumption trends. Major trends in the various economies have been highlighted to give a better understanding of the functioning of the spirits industry in those countries/regions. Furthermore, the competitive landscape in which major spirits companies like Diageo, Pernod Ricard, United Spirits and Brown-Forman operates has been analyzed.

Key Topics Covered:
Industry Definition - Beverage Alcohol Industry Global Distilled Spirits Market US Distilled Spirits Market UK Distilled Spirits Market Russian Spirits Market Chinese Spirits Market Indian Spirits Market Competitive Landscape Leading Companies Market Forecast

Companies Mentioned:
Diageo Pernod Ricard Brown-Forman Corporation United Spirits
For more information visit http://www.researchandmarkets.com/research/bd7492/emerging_markets_a
SOURCE: Research and Markets