Vinexpo Continues Its Service to the Global Wine & Spirits Industry With Its 15th Exhibition

 NEW YORK, NY, Dec 08 (MARKET WIRE) --
Seven months before the exhibition opens its doors, Vinexpo, the
acclaimed international wine and spirits exhibition taking place in
Bordeaux, France from June 21st - 25th 2009, has already reached its
sales objectives and will have a total booth area of more than 430,000
sq. ft. Large international companies like Marnier Lapostolle, Concha y
Toro, Taittinger and Remy Cointreau were the first to register. Alongside
these major players, a good number of smaller and middle-sized companies
such as Heaven Hill Distilleries, Georges Duboeuf and Symington Family
Estates have also confirmed their participation. Main wine producing
countries like the USA, Germany, Portugal, Italy, Brazil and Spain have
already reserved areas for their national pavilions. The total floor area
for the entire Vinexpo exhibition -- which includes the exhibition halls,
the gardens, the Club du Lac, the restaurants, the conferences and tasting
rooms -- will be close to an astounding 1,000,000 sq ft or more than 17
American football fields!

    Innovations from the 2007 Vinexpo show will be bigger and better!

    Launched in 2007, Marketers by Vinexpo is a distinct section of the
exhibition focusing on companies that specialize in wine and spirits
marketing, equipment, packaging and solutions for improving wine and
spirits consumer sales. In 2009, an expanded Marketers will be held in the
Bordeaux Convention Centre.

    The famed Vinexpo lake is certainly a central component of Vinexpo's
architecture -- so it isn't a surprise that the 2007 Club du Lac concept
proved to be a great success! In 2009, it will again be a sophisticated
meeting venue, with the largest companies participating including such
celebrated names as Baron Philippe de Rothschild and Champagne Deutz.
These world-renowned firms will be able to entertain their guests in
style with air-conditioned pavilions, private gardens and patios
overlooking the lake.

    Finally, the undisputed star of Vinexpo 2007, the floating footbridge,
will make another grand appearance, and will be installed on the lake in
2009. Elegant, but above all practical, the bridge was clearly popular as
several thousand people used it every day.

    Major promotional campaign set to capture the trade's attention

    In 2007, more than 50,000 visitors from 154 countries attended Vinexpo
including: importers, wholesalers, sales representatives, hotel
management, restaurateurs, and buyers from supermarkets and superstores,
speciality chains, wine & spirits shops and the Duty Free industry. To
again excite and solidify the global wine and spirits professionals'
participation in the 2009 exhibition, Vinexpo is deploying a vast
promotional and informational campaign involving 19 press conferences and
meetings with trade professionals in the major markets such as New York,
Paris and London. The program also includes an e-mail campaign, brochures
and a targeted premium media plan.

    Vinexpo provides the latest information on markets and future trends