The third Today's Bordeaux Marketing Program will be launched in China

In April 2009, the Third Today's Bordeaux Marketing Program is about to be launchedfor the 3rd Edition in China by the Conseil Interprofessionnel du Vin de Bordeaux.This national program will highlight a selection of 100 Bordeaux wines.

 A booklet guide (Your Guide to Simply Bordeaux Wines 2009) printed at more 150 000 copies will be sent to wine lovers and consumers during Bordeaux Events. Big trade tasting will target at least 500 professionals in Beijing, Shanghai, Guangzhou, and more than 300 professionals in Chengdu and Qingdao.

All wines from Bordeaux region in China can participate in this marketing program.All submitted wines will be blindly tasted by a national judging panel composed of renowned Chinese wine specialists and journalists, as well as a moderator from Bordeaux. This judging panel will make the final selection which will then be presented in the Simply Bordeaux Guide and widely promoted.

All submitted wines will be blindly tasted by a national judging panel composed of renowned Chinese wine specialists and journalists, as well as a moderator from Bordeaux. This judging panel will make  the final selection which will then be presented in the Simply Bordeaux Guide and widely promoted.