Temecula Valley Convention and Visitors Bureau Says Look Out Dave and Oprah

David Letterman has his gut-busting Top Ten lists. So does talk show maven Oprah Winfrey.

Not to be outdone, the Temecula Valley Convention and Visitors

Bureau has put together their own Top Ten Reasons to Visit Southern

California Wine Country during the holidays.
The region remains a diverse destination for travelers and

residents looking for a convenient place to get away and rejuvenate

through the holidays.
"Whether it's a day trip or week-long stay, the Temecula Valley has

something for everybody: world class entertainment, wineries,

casino, championship caliber golf, fine dining and shopping," said

Kimberly Adams, president and chief executive officer of the

Temecula Valley Convention & Visitors Bureau. "Inspire new

traditions and celebrate New Years in Wine Country, look for unique

gifts in Old Town Temecula and take in Vegas-style excitement at

Pechanga Resort & Casino."

                       Top Ten Reasons to Visit
         Southern California Wine Country During the Holidays

 10.  You don't need your flash to take photos at the spectacular
      Temeculights light display at Keyways and Ponte wineries.

 9.   Sip and Shop: You don't have to wait to finish shopping to

have a
      glass of wine.

 8.   If you have one too many triple bogeys on Pechanga's new

Journey
      golf course you can always try your luck at the casino.

 7.   Kick up your boots with Santa in Old Town Temecula.

 6.   Get rubbed the right way at any of the region's high end spas

and
      resorts.

 5.   Leisurely float above all the holiday madness in a hot air
      balloon.

 4.   Let someone else think outside the box with free gift

wrapping at
      the Visitor Center when you purchase $25 or more from Old

Town
      merchants.

 3.   Visit Pinnacle restaurant at Falkner Winery and see where

comfort
      food meets haute cuisine with their tasty mac'n cheese and
      lobster.

 2.   Get into the swing of things at any one of the region's eight
      championship caliber golf courses.

 1.   Make a New Year's resolution to come back to Southern

California
      Wine Country more often.

Tourism remains a significant contributor to the local economy. A

study conducted by Dean Runyan & Associates estimated that visitor

spending in the Temecula Valley in 2007 reached $604.7 million, a

10.5 percent increase from 2006. Tourism-related employment in 2007

reached 6,620 workers, up 2.6 percent from 2006 and 21.8 percent

from 2000.
The Temecula Valley Convention & Visitors Bureau, formed four years

ago, is a non-profit organization whose mission is to stimulate

economic growth and tourism by promoting the Temecula Valley as a

premiere destination to meeting planners, tour operators and

leisure travelers. The bureau is the first in Inland Southern

California to use marketing assessment fees rather than taxpayer

money to market the region.
This news release was distributed by GlobeNewswire,