Clif Family Winery Rolls out ‘Green My Shipment’, a One-of-a-Kind Program Enabling Online Customers to Help Offset CO2 Emissions at Purchase

NAPA, Calif.--(BUSINESS WIRE)--Clif Family Winery, maker of high quality wines with a focus on sustainably farmed and organic grapes, today launched a unique and innovative consumer program enabling Clif Family Winery customers to help the environment. Created by the Clif Family Winery team and introduced in partnership with NativeEnergy, customers can participate in the Green My Shipment program when they purchase Clif Family Wines and Clif Family Farm Olive Oil online at www.cliffamilywinery.com. Green My Shipment is a simple, inexpensive way for Clif Family Winery customers to help reduce the environmental impact of their wine shipment. By adding only $0.25 per bottle to their order, Clif Family Winery customers can help to offset CO2 emissions generated by the packaging and shipment of that order.

“Green My Shipment is an exciting program that is tangible to our consumers while helping the environment,” said Kit Crawford, co-owner of Clif Family Winery. “We know that our customers want to do more to lessen their impact on the environment but aren’t always aware of ways they can participate. Green My Shipment is one of the easiest ways for consumers to affect change. To make it possible, we’re fortunate to have NativeEnergy as a partner,” added Kit Crawford. “This new program gives our customers a direct connection back to this great organization and the work they’re doing to help reduce the impact of global warming.”

All of the money collected through Green My Shipment will go directly to NativeEnergy to help support the Cascade Sierra Solutions Trucking Efficiency Project. This program helps independent truck owners/operators improve fuel efficiency and reduce CO2 emissions and other pollutants generated by ground freight transport.

“NativeEnergy has had a great relationship with Clif Bar & Company and we’re thrilled to begin a program with Clif Family Winery that helps to offset CO2 emissions,” says NativeEnergy President & CEO Tom Boucher. “This is another example showing how companies and consumers can work together to help reduce our global warming emissions. Education, together with the opportunity to participate in making a difference, can create a huge and positive impact,” he says.

Green My Shipment is just one of the many sustainable programs Clif Family Winery will be rolling out over the months to come. Other important focuses of their mission towards sustainability include sustainable food and farming, environmentally friendly packaging, renewable energy and meaningful partnerships that support non-profit organizations focused on many important areas effecting our environment. To read more about the Clif Family Winery commitment to sustainability, go to http://www.clifbarfamilywinery.com/tools/Sustainability_Program.pdf.

About NativeEnergy

NativeEnergy leverages market demand for carbon offsets to bring online new Native American, family farmer and community-owned renewable energy projects. Native Energy offers third-party verified and certified renewable energy credits, and offsets from a variety of operating projects across America and internationally. Through its novel approach of bringing upfront payment to renewable projects for the estimated future carbon offsets, NativeEnergy enables its clients to help directly finance the construction of specific new wind farms and other renewable energy projects. Continuing to focus on real, additional offsets that provide both an environmental and a social benefit, more information is available at www.nativeenergy.com.

About Clif Family Winery

Clif Family Winery was founded in 2004 in St. Helena, California. The company is focused on making high quality wines that sustain the natural resources of the local community and bring awareness of organic and sustainable farming to others. Fruit for Clif Family Wine is sourced from some of the best vineyards in the Napa Valley and North Coast appellations. Clif Family wines include The Climber White, The Climber Red, Gary’s Improv® and kit’s killer cab®, a Cabernet Sauvignon blend from Napa Valley. For more information go to www.cliffamilywinery.com.

Gary Erickson and Kit Crawford are owners of Clif Family Winery based in St. Helena, CA and Clif Bar & Company based in Berkeley, CA. Both companies are named for Gary’s father, Clifford, who spent many years hiking and skiing in California’s Sierra Nevada Mountains with his son. Gary and Kit’s love of food and wine began with cycling trips through Europe. A day of cycling would inevitably end with a long meal and a great bottle of wine. The European’s connection with their food was an inspiration for what would later become Clif Family Winery & Farm. The purchase of their property on Howell Mountain in 1998 fueled their passion for wine and food, and its connection back to the land. The Farm became a place where they could slow down, savor long meals over a great bottle of wine and enjoy a closeness to their food source.