China Organic Agriculture announces JV with wine producer
China Organic Agriculture, a premium food products company, has announced a Chinese-foreign equity joint venture with Xinbin Manchu Autonomy County East Star Wine Company.
The joint venture, to be branded Asia Star Ice Wine Company, will market and sell premium and specialty ice wines through China Organic Agriculture's distribution subsidiary, Dalian Ankang. Initial output of both premium wines and ice wines have been projected at approximately 2,000 tons. China Organic will own 60% of the new entity.
The core activities of the newly formed joint venture company are expected to include the processing and distribution of red wine, ice wine, blueberry ice wine, and blueberry drinks and the processing and distribution of grapes and blueberries.
Jinsong Li, CEO of China Organic Agriculture, said: "Asian demand for ice wine accounts for 60% of Canada's top ice wine exports since 2004. Through this relationship, we believe we can capture a significant portion of the rapidly growing domestic Asian market for luxury ice wines as well as other high quality offerings in several closely related categories."