Meng Wei: we are planning for the future.

“It takes guts and vision to do wine business. We aren’t formulating a short-term plan and we are planning a five-year and even ten-year future development.”said the general manager of Beijing Museo International Trading Co, Ltd. to the reporter from China Wine News.The company is the agent for more than 2 hundred types of DOC wine in Toscana ,Promo Marche, Veneto and Pearment of Italy.

According to Meng, Toscana is famous for its wineyards and its wine production in central Italy;Promo Marche area is in east-central Italy with total square of 24,000 acres of wineyards;9,500 acres of registered DOC wineyards included. The total production of the area is 10,080 liters, including 3,450 DOC wine.

According to Meng, brand, quality and service are three essential elements for successful marketing in China. “Domestic wine brands have advantages of long-time advertisings and location over the imported wine so that they are widely known by domestic customers.” Take the Italian wine as an example, they are produced in different wineyards, most of which have limited production and inappropriate investment on advertisments.

Although Chinese customers know a little about the imported wine brands, they know their good quality through wine challenges held by imported wine dealers. Besides, a good service counts more for the imported wine to be known by Chinese customers. As for the well-heeled customers, they give much heed to the products as well as the details of the service. To cater to the individual need, Meng’s company held the Napa red wine festival on 25th, October. “The imported wine will gradually stand out for its quality with the expansion of the market and the formation of the customers’ health notion. What we are doing is to pave the way for five-year and even ten-year future development.” said Meng.