Inertia Beverage Group Appoints New CFO

Inertia Beverage Group announced today the appointment of Paul Roberti as Senior Vice President & Chief Financial Officer. A 20+ year finance veteran with public and private high growth technology companies, Roberti joins Inertia immediately and will lead the company’s financial, human resources, legal and risk management functions.

Roberti comes to Inertia with extensive finance, strategic and operational experience in both the Business-to-Business and Business-to-Consumer spaces. Most recently, Roberti served as Chief Financial Officer of mBlox, a mobile commerce company, where he oversaw all finance, human resources, and risk management initiatives, supporting the significant growth of the company. Prior to mBlox, Roberti served as Vice President of Finance / Chief Financial Officer of several Vodefone operating companies.

“Paul brings a breadth of strategic and financial planning experience to Inertia and will have immediate impact on our Company’s performance and our ongoing efforts to find efficient and effective means for our clients to reach wine buyers,” said Inertia President & CEO Ted Jansen. “Inertia continues to make significant investments in solving our clients’ direct sales and marketing needs, and adding Paul’s talent and maturity to our executive team strengthens those efforts to continue building out that vision.”

Roberti will operate as a key member of the senior management team at Inertia. His responsibilities will include leadership of all financial aspects of the business, as well as its business development and partnership matters.

ABOUT INERTIA BEVERAGE GROUP

Inertia provides solutions designed to connect wineries with the growing marketplace of consumers and trade wine buyers. Inertia provides over 600 wine brands with an integrated solution to manage direct sales to both consumer and trade purchasers in an online environment through its REthink EngineTM and REthink Compliance technologies. Their Direct-to-trade program is designed to expand the reach of each winery’s portfolio to the trade, both legally and efficiently, without the need to engage a wholesaler. Inertia expands and develops the broad marketplace for wine in a profitable and efficient online environment. Visit www.inertiabev.com for more information.