W.J. Deutsch & Sons to import Spanish wines

10 W.J. Deutsch & Sons Ltd., a White Plains-based importer of wines from around the world, announced an agreement that will add leading Spanish brands to its product lineup.

Deutsch said that it has signed a partnership with Spanish drinks producer Diego Zamora to become the U.S. co-owner and exclusive importer of Diego Zamora’s portfolio of brands.

“We see a great opportunity to use our brand-building expertise to maximize the potential for Spanish wine sales in the U.S. market,” said Peter Deutsch, chief executive officer of Deutsch, “and Diego Zamora is the perfect partner for this venture because Zamora offers a portfolio of premium quality, excellent value wines.”

Deutsch said Spanish wines are an attractive opportunity since the 8.2 percent growth in sales dollar volumes in the category is regularly outperforming the total wine market.

After the deal, Deutsch will gain brands that target different price points, from the $9.99 contemporary Volteo up to the $69.99 Mirto.

Customers include upscale restaurants, fine wine shops and chain retailers.

“W.J. Deutsch’s strong relationship with their distributor partners throughout the country, coupled with their unprecedented brand-building ability, made them the perfect choice,” Emilio Restoy Cabrera, managing director of Diego Zamora, said in a written statement. “Together we are looking forward to building our brands to become the best-selling Spanish wines in the U.S.”