Couly-Dutheil Chateau Seek Development in China
By 2009-2-17 17:15:44
Last year, Christophe Surget, Overseas Market Manager of Couly-Dutheil from France, came to Shanghai to exploit market in China for the Chateau. Journalist of cnwinenews learnt from Benjamin, Marketing Manager in China that the chateau has launched a plan to seek new development in China.
Couly-Dutheil Family, which set up the wine chateau in Chinon of France since 1921, strictly manages the wine vines with a view to retaining the unique local features.
Benjamin introduces that with an annual output of around 600,000 bottles of famous and precious white wine, rose wine and red wine, wine from Couly-Dutheil Chateau takes the lead in France and Europe They supply wine to 21 Michelin three-star restaurants in France.
Couly-Dutheil Chateau is highly prestigious in Europe and international market, but it is still in the market-exploiting stage in China, so its products are only sold in one five-star hotel. Benjamin said the fact that wine from Couly-Dutheil Chateau aims high-end small amount of people is determined by its market orientation, so they are strict in choosing dealers.
Benjamin thinks that their products are at high price, but they are not caviar to the general public. He hopes through cultural integration more Chinese customers will learn about their chateau and wine and love wine.
Couly-Dutheil Family, which set up the wine chateau in Chinon of France since 1921, strictly manages the wine vines with a view to retaining the unique local features.
Benjamin introduces that with an annual output of around 600,000 bottles of famous and precious white wine, rose wine and red wine, wine from Couly-Dutheil Chateau takes the lead in France and Europe They supply wine to 21 Michelin three-star restaurants in France.
Couly-Dutheil Chateau is highly prestigious in Europe and international market, but it is still in the market-exploiting stage in China, so its products are only sold in one five-star hotel. Benjamin said the fact that wine from Couly-Dutheil Chateau aims high-end small amount of people is determined by its market orientation, so they are strict in choosing dealers.
Benjamin thinks that their products are at high price, but they are not caviar to the general public. He hopes through cultural integration more Chinese customers will learn about their chateau and wine and love wine.
From china wine news