China Wine Platform’s wine culture marketing

   Although Wine Platform Co.Ltd. started its business in China two years ago, its wine products have been sold to more than twenty major cities in China including Beijing, Shanghai and Guangzhou.

“Top quality is our company’s priority in importing wine from others places in the world. Chief brewsters are always very critical of the quality and very careful with their choice of wine. So back marks on the wine bottle bearing our company’s name always impress the regular customers as the sign of top quality.” said Li Zhishuo, president of the company.

Li was born in Hongkong and immigrated to Australia when he was very young. He was granted degree in economics. After graduation he had been working in hotel because of his enthusiasm for delicious food and good wine. This gave him the opportunities to taste a variety of wine around the world and also set good foundation for his future career. It was the great prospect of China’s wine market and his love for wine that attracted him to find a position in Beijing Platform Co, Ltd two years ago.

The company attatches importance to the promotion of wine culture to the customers and especially teaching them to taste and rate a variety of wine. Li Zhishuo deems it the company’s duty to help the customers know the wine culture and enjoy drinking. For the moment, the company promotes the wine culture through wine challenge and websites.

Wine challenge is a place where the wine importers promote their products and wine culture and some retailers together with some customers are invited. According to Li, wine challenge is a very important way for the wine dealers and the retailors to more about the wine culture so as to cultivate customers with their good knowledge.

Moreover, food is also a very good company for the promotion of wine. Simply speaking, red wine is for meat and white wine is for sea food. It is up to you to decide otherwise.
According to Li, China has a developing wine market. At present, 92% market shares belong to the domestic wine and the rest goes to the imported wine, which is mainly from France, Australia, Chile and Spain.

“In addition to wine culture, another key factor wine import is the national economic situations including exchange rate, tax rate, foreign trade and so on. So it is important to keep track of the economic situations to decide the import.” said Li.