Chinese Businessmen Residing in Italy Explore Wine Market in China
By 2009-2-25 16:26:35
Chinese businessmen residing in Italy have been the major force in exploring Chinese market for the Italian brands.
Exchange rate of Euro has been constantly low and this is no doubt a fatal blow to majority of Chinese businessmen, so now they choose to import Italian brands and articles to China.
Italy is the kingdom of wine with a lot of white wine and red wine being world-class top-quality products. In recent years, a lot of Chinese businessmen residing in Italy have been introducing well-known wine from Toscana and Piemonte of Italy to China.
Franchised stores of Italian wine can be seen in nearly all economically developed areas, such as Shanghai, Zhejiang, Jiangsu and Guangdong etc., among which some are independently run by Chinese businessmen, but a large part of them are jointly run by businessmen and local Italian Chateaus.
A Chinese businessman dealing in Italian wine in such big cities as Shanghai tells the journalist that economically foresighted Italian wine chateaus are all interested in Chinese market, but they don’t know how to enter Chinese market and how to make the arrangement. It is also their most ideal choice to cooperate with Chinese businessmen residing in Italy, which may be the best mode to ensure maximum profit.
Exchange rate of Euro has been constantly low and this is no doubt a fatal blow to majority of Chinese businessmen, so now they choose to import Italian brands and articles to China.
Italy is the kingdom of wine with a lot of white wine and red wine being world-class top-quality products. In recent years, a lot of Chinese businessmen residing in Italy have been introducing well-known wine from Toscana and Piemonte of Italy to China.
Franchised stores of Italian wine can be seen in nearly all economically developed areas, such as Shanghai, Zhejiang, Jiangsu and Guangdong etc., among which some are independently run by Chinese businessmen, but a large part of them are jointly run by businessmen and local Italian Chateaus.
A Chinese businessman dealing in Italian wine in such big cities as Shanghai tells the journalist that economically foresighted Italian wine chateaus are all interested in Chinese market, but they don’t know how to enter Chinese market and how to make the arrangement. It is also their most ideal choice to cooperate with Chinese businessmen residing in Italy, which may be the best mode to ensure maximum profit.
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