Mirassou Named Official Wine of the LPGA, Presenting Sponsor of the Phoenix LPGA International
HEALDSBURG, Calif., Feb. 5 /PRNewswire/ -- Mirassou Winery(R) and the Ladies Professional Golf Association (LPGA) jointly announce a three-year partnership, which designates Mirassou as the official wine of the LPGA. To kick-off the partnership, Mirassou Winery will also serve as the presenting sponsor of the Phoenix LPGA International, which will be played March 26-29 at Papago Golf Course in Phoenix, Ariz.
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"The Mirassou and LPGA partnership is a win-win in its truest sense," said David Mirassou, wine expert and sixth-generation Mirassou family member. "The bright and lively spirit of our wines is a perfect pairing with the golf community. We look forward to a bright future through this partnership."
Mirassou has been a sponsor of individual LPGA events for several years and an active supporter of women's golf-related activities, recognizing there is a natural pairing between the golf lifestyle and wine.
"We are proud to name Mirassou Winery the official wine of the LPGA," said LPGA Commissioner Carolyn Bivens. "Mirassou's history as America's oldest wine-making family and leading wine today will pair beautifully with the LPGA, which also enjoys a rich history and showcases the world's best golfers."
Mirassou and LPGA "Tee'd" Up for a Successful Partnership
Complementing the overall Mirassou/LPGA partnership, Mirassou will also serve as the presenting sponsor of the Phoenix LPGA International. A popular and historic stop on the LPGA Tour, the event consistently attracts the strongest field of competitors. Past champions have included LPGA and World Golf Hall of Famers Betsy King, Annika Sorenstam and Juli Inkster, as well as current Rolex Rankings number one Lorena Ochoa.
A Season of Perfect Pairings
To celebrate this new pairing and to the kick-off of the LPGA tournament season, Mirassou has also announced the Perfect Pairings online cookbook, available at www.mirassou.com/lpga. The cookbook features delicious recipes and Mirassou wine pairings from LPGA Tour members, along with recipe photography and video golf tips from the players.
Fans can visit the Mirassou Sun Room at select LPGA tournaments and events throughout the season. To locate an event, visit www.mirassou.com/lpga or www.lpga.com.
About Mirassou Winery
The Mirassou family has been growing grapes and crafting superior wines since 1854, earning them the distinction of being America's oldest winemaking family. Today, the Mirassou wine style is light, refreshing, and fruit-forward. Mirassou's premium wines - Chardonnay, Pinot Grigio, Sauvignon Blanc, Riesling, Pinot Noir, Merlot and Cabernet Sauvignon - retail for approximately $11 per bottle and are widely available in all 50 states. They can be located through the "Where to Buy" section at www.mirassou.com or by calling (888) MIRASSOU.
About the Ladies Professional Golf Association
The LPGA features a membership comprised of world-class LPGA Tour professionals and dedicated Teaching and Club Professionals (T&CP). Today's LPGA Tour features the most talented global group of professional athletes who, in 2009, will compete in a minimum of 30 official money events in 10 countries with total prize money of nearly $55 million. In addition to its dynamic Tour members, 1,200 certified LPGA T&CP members serve the golf industry in teaching, coaching and management positions, and oversee programs aimed at increasing the involvement of women, girls and youth in golf. The LPGA's Vision is to inspire, empower, educate and entertain by showcasing the best golf professionals in the world. Its Mission is to be a leader in the world of sports, to promote economic empowerment for all members, and to serve as role models on and off the course. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com.
California Table Wine (C)2009 Mirassou Vineyards, Modesto, Stanislaus Co, CA. All rights reserved.
Website: http://www.mirassou.com/lpga/