Regal Life Announces AWA Wine Strengthens Its Corporate Profile With Lexus in China

PHOENIX, AZ - Regal Life Concepts, Inc.  is pleased to announce that Guangzhou AWA Wine Co. Ltd ("AWA Wine"), a portfolio investment company of Regal Life, recently partnered with ZhongSheng LEXUS, a leading automobile services corporation in China, in organizing a Wine Tasting Event in ZhongSheng's Dongguan ZS Lexus 4S flagship store. Invitations were extended to a select group of privileged clients of Lexus in China.

Dongguan, the third largest exporting region in China, is a prefecture-level city of Guangdong Province. Ranking fourth with an average annual GDP growth rate of 22%, Dongguan is one of the fastest economic regions in China. The stable and vigorous macro economy in Dongguan has created a promising fine wine market for AWA Wine.

"China is one of the fastest growing markets in the world for automotive sales, growing by 24% in 2007 and has overtaken Japan as the second largest car market in the world. Even with the slowing economy, the car sales growth is still reporting single-digit growth in 2008. By partnering with elite car clubs like ZS Lexus and the BMW Club in their promotional activities, AWA Wine has successfully established its presence amongst an affluent group of Chinese who are our targeted membership base at such corporate sponsored events," said Eric Wildstein, CEO of Regal Life.

"AWA Wine has successfully recruited and expanded our AWA Wine Club Membership by partnering with China's leading luxury car retailers through different marketing events," said Nie Weifeng, President and CEO of AWA Wine. "AWA will continue to work with other strategic corporate partners such as HSBC, Bank of China, Bank of Communications, and other renowned corporations who share the same mission of providing customers with the state of the art facilities and the highest standard of sales service, to promote AWA Wine Club Membership throughout China."

Click here to view the DongGuan ZS Lexus 4S AWA Wine Tasting Event: http://www.awawine.com/read_pjjs.asp?id=377

The AWA Wine network is currently comprised of 16 corporate-owned and franchised locations throughout China that are servicing a strong and growing membership base of over 50,000. The newly established Regal Life-AWA Wine joint venture will lead to the opening of additional corporate-owned AWA Wine locations in China and the development of an improved IT infrastructure to enhance backend administration, sales and logistics support. AWA anticipates that, with the proper funding, it will expand its network to 100 AWA Wine Club locations and 1 million active AWA Wine Club members by 2013.

China Wine Marketplace

According to China Alcohol Industry Association, wine consumption in China is increasing substantially and it is already the largest wine consumer in Asia. The consumption of wine in China is forecasted to increase 70% between 2008 and 2011. In 2011, the estimated wine consumption in China will be 1,100,000,000 L (http://www.wines-info.com/en/). In addition, the top quality wine market in China is growing fast. The highest increase in wine sales is expected in the premium wines with an estimated growth of 157.5% in the period 2005 -2010 to reach 50% of the total wine consumption.

Further information:

Please feel free to call Investor Communications toll-free on 1-888-367-3077 Please visit: www.regallifeconcepts.com

About Regal Life Concepts, Inc.

Regal Life Concepts, Inc. is a publicly traded company with headquarters in Phoenix, Arizona. Regal Life Concepts, Inc. is strategically positioning itself in the health, wellness and lifestyle arena and is investigating further opportunities in Asia. Regal Life Concepts, Inc. trades on the NASDAQ OTC BB under the ticker symbol: RGLC. The Company is focused on the health, wellness and lifestyle sector with a multi-faceted approach to market penetration. The company has identified two major growth industries -- Wine Distribution Market in China and Health and Wellness Tourism.

About Guangzhou AWA Wine Co., Ltd.

Established in 2005, AWA Wine is a wine importer and distributor in China with a unique and innovative business approach to capitalize on the rapid growth in the number of Chinese imported wine consumers. Its expansion model has allowed the company to scale its business rapidly -- now doing sales all over China throughout several provinces.

On behalf of the Board

Eric Wildstein, President

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Regal Life Concepts, Inc. can identify and successfully negotiate business prospects in Asia, and that the Company can successfully operate such prospects. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risk and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

Contact:

Regal Life Concepts, Inc.
Investor Communications
Toll-Free: 1-888-367-3077
Email: ir@regallifeconcepts.comwww.regallifeconcepts.com