Awa Wine Co., Ltd. and China's Wine Club Growth
By 2009-3-11 8:48:10
Awa Wine: As part of the strategic focus on the rapidly growing
Chinese wine import market, RGLC has acquired 26% of Awa Wine at a
cost of approximately $500,000. RGLC also has an option to increase
its ownership to 51%, subject to certain business milestones.
Following are some of the key points RGLC reports regarding the
operations of Awa Wine:
The company commenced operations in 2005 and has now reached sales
of over 100,000 bottles annually.
There are 16 corporate owned and franchised Awa Wine retail
locations, with immediate plans to open another 5 stores and an
expansion strategy that calls for 100 locations by 2013.
The company also operates a wholesale wine distribution business,
with an emphasis on local government departments.
A typical AWA Wine store consists of a street level storefront, a
well appointed interior, and an upper level lounge area catering to
the company's growing Membership Network.
The Awa Wine Membership Network now numbers in excess of 50,000
generally affluent Chinese citizens who become members through wine
testing events held at Awa locations and through wine educational
programs sponsored by corporations such as China Unicom, BMW, HSBC,
Bank of China, and China Mobile Limited. RGLC's expansion plans
calls for increasing the number of active Awa Wine Club members to 1
million by 2013.
China's Growing Interest in Wine Clubs and Wine Tasting Events: The
importance and value of wine clubs, tasting events, and general
product education is reflected in the related efforts of some of the
leading companies operating in China. It's also clear that an
important part of the marketing strategy of some of the leading
distributors is to build interest and awareness through events and
wine clubs, as evidenced by a review of the calendar posted for
events Wine China Exhibition and at the Grape Wall of China blog.
Chinese wine import market, RGLC has acquired 26% of Awa Wine at a
cost of approximately $500,000. RGLC also has an option to increase
its ownership to 51%, subject to certain business milestones.
Following are some of the key points RGLC reports regarding the
operations of Awa Wine:
The company commenced operations in 2005 and has now reached sales
of over 100,000 bottles annually.
There are 16 corporate owned and franchised Awa Wine retail
locations, with immediate plans to open another 5 stores and an
expansion strategy that calls for 100 locations by 2013.
The company also operates a wholesale wine distribution business,
with an emphasis on local government departments.
A typical AWA Wine store consists of a street level storefront, a
well appointed interior, and an upper level lounge area catering to
the company's growing Membership Network.
The Awa Wine Membership Network now numbers in excess of 50,000
generally affluent Chinese citizens who become members through wine
testing events held at Awa locations and through wine educational
programs sponsored by corporations such as China Unicom, BMW, HSBC,
Bank of China, and China Mobile Limited. RGLC's expansion plans
calls for increasing the number of active Awa Wine Club members to 1
million by 2013.
China's Growing Interest in Wine Clubs and Wine Tasting Events: The
importance and value of wine clubs, tasting events, and general
product education is reflected in the related efforts of some of the
leading companies operating in China. It's also clear that an
important part of the marketing strategy of some of the leading
distributors is to build interest and awareness through events and
wine clubs, as evidenced by a review of the calendar posted for
events Wine China Exhibition and at the Grape Wall of China blog.
From wines-info.com