Siam Winery - Thailand's wine brand

            When one mentions Thailand, one usually thinks of the pristine
            beaches of Phuket, the exquisite silk of Jim Thompson or the
            friendly Thai Airways. Hardly, if at all, is a wine brand associated
            with Thailand. Siam Winery pledges to change that and give the world
            and Thais an Asian wine brand to be proud of.
            Siam Winery, a Thai company, was founded in 1982 by Chalerm
            Yoovidhya. The mission was to create a world class Thai Wine which
            could complement the renowned and much liked Thai cuisine.
            Twenty three years later, the company is cruising ahead with greater
            plans, having been accepted in Thailand and having launched its
            brand in US, UK and Europe. Siam Winery is South East Asia's largest
            winery with a capacity of 4 million liters. The brand uses
            indigenous grapes and combines modern winemaking techniques to
            produce high quality wine and grape-based beverages. The company
            grows and buys grapes in its two main areas, the floating vineyards
            of the Chao Phraya Delta and the mountainous vineyards at Pak Chong.
            There is also a new vineyard site and winery being planned near Hua
            Hin to attract local and foreign travelers.
            Over the years Siam Winery has launched three main brands: Monsoon
            Valley, Sabai and Spy. Each brand of wine has been given a distinct
            composition, unique taste and a defined usage situation.
            Monsoon Valley brand is positioned as the wine that complements
            spicy food. With a portfolio of white wine (Malaga Blanc), red wine
            (Pokdum) and rose wine (Monsoon Valley), the brand offers a good
            variety.
            The Sabai brand is positioned as the cool brand in the portfolio.
            Sabai in Thai means to chill. By playing around the word Sabai, the
            brand has been positioned as the one which embodies the Thai
            practice of chilling and relaxing. Sabai is truly an exquisite
            beverage made by blending the wines from the red hibiscus flower,
            which is known for its relaxing properties and Malaga Blanc, the
            white grape.
            The Spy brand was launched almost twenty years ago to introduce
            locals to a fermented beverage. This brand has been very well
            received by customers who were seeking an alternative to mere beer
            and liquor.
            The Siam Winery brand is on the right path to building an enduring
            Thai wine brand. The company names their emerging products "New
            Latitude Wines", because grapes can now be grown in regions
            previously thought unfit. In an industry where the French and
            Italian wines have ruled since centuries, a new brand from a least
            expected country has managed to make a mark within wine brands. With
            the right commitment towards innovation and product quality combined
            with a dedicated approach to build a strong brand, Siam Winery could
            end up as yet another emerging brand that customers would associate
            with the Kingdom of Thailand.