METRO Cash & Carry China Launches Wine Offensive
By 2009-3-12 11:43:27
SHANGHAI, March 10 /PRNewswire-Asia/ -- METRO Cash & Carry, the international leader in self-service wholesale, today starts a large-scale campaign to further promote wine in China. The wine offensive will run during the entire year in all 38 METRO wholesale centers throughout the country. During that period the company will offer exclusive bargains for wines from international top wineries and provide its customers with seminars and tastings to enthuse them for this culinary topic. METRO Cash & Carry exclusively serves professional customers like hotels, restaurants, caterers and institutions. The assortment and services are tailored to the special needs of this target group.
“Wine is an ideal match for Chinese food and we would like to introduce our professional customers to wines of some of the best producers from all over the world,” explains Walter Rittinghaus, Food Buying Director of METRO Cash & Carry China. Part of the wine offensive is seminars for customers on how to combine, for example, Chinese fish dishes or spices with wine. “Our international wine experts especially selected wines that support the delicate flavors of Chinese food. We would like to impart knowledge about this culinary topic and wow the taste buds of the Chinese as renowned foodies”. METRO has over 40 years of experience in food trading business and is the world’s largest cash & carry trader for wine.
The kick-off for the wine offensive is a wine tasting with well-known wine-growing estates in METRO’s Wine Humidor in the flagship store in Shanghai, Putuo. On show are the wineries Rodney Strong from California, Las Moras from Argentina, Billyrock Station from Australia, Saxenburg from South Africa and Chateau Capion from France. According to the motto “meet the winemakers” customers will have the opportunity to personally meet producers and learn more about their wines at first hand. The METRO Wine Humidor, which is unique in China, remains a constant temperature of 15 degrees and an ideal humidity level for the perfect storage of premium wines.
“We also provide our professional customers with promotion material and support them to compile an individual wine menu for their restaurant,” adds Rittinghaus. Some of the wines are exclusively available at METRO China and will be offered at a special price during the entire period of the wine offensive. Beginning in April, each month a special producer will be highlighted with a red and a white wine on special offer.
A unique business-to-business concept
Cash & Carry wholesale is defined through its customer base: only professional customers are allowed to purchase at METRO Cash & Carry, all of them duly registered and provided with a customer card. This means that METRO Cash & Carry does not sell to private end consumers. It is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. “Professionals serving professionals” is the company’s motto. The core customers are hotels, restaurants and caterers as well as other companies and institutions and small and medium-sized retailers.
Contrary to the traditional delivery wholesale, METRO Cash & Carry’s customers select their merchandize at the wholesale center in the quantities they need, pay in cash and transport their purchase back to their businesses by themselves. Products of any type are offered on a permanent basis and in large quantities.
About METRO Group
METRO Group is one of the largest and most international trading companies. In 2008 the Group reached sales of 68 billion Euro. The company has a headcount of some 300,000 employees and operates around 2,200 stores in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry - the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn - European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: http://www.metrogroup.de
METRO came to China in 1995, cooperating with JinJiang Group to establish METRO JinJiang Cash & Carry Co. Ltd. In 1996, METRO JinJiang C&C opened its first wholesale center in Shanghai to introduce a brand-new business concept to China. So far METRO runs 38 wholesale centers in 31 cities across the country, employs over 8,500 people and serves 3 million professional customers.
More information at: http://www.METRO.cn
SOURCE METRO Cash & Carry China
“Wine is an ideal match for Chinese food and we would like to introduce our professional customers to wines of some of the best producers from all over the world,” explains Walter Rittinghaus, Food Buying Director of METRO Cash & Carry China. Part of the wine offensive is seminars for customers on how to combine, for example, Chinese fish dishes or spices with wine. “Our international wine experts especially selected wines that support the delicate flavors of Chinese food. We would like to impart knowledge about this culinary topic and wow the taste buds of the Chinese as renowned foodies”. METRO has over 40 years of experience in food trading business and is the world’s largest cash & carry trader for wine.
The kick-off for the wine offensive is a wine tasting with well-known wine-growing estates in METRO’s Wine Humidor in the flagship store in Shanghai, Putuo. On show are the wineries Rodney Strong from California, Las Moras from Argentina, Billyrock Station from Australia, Saxenburg from South Africa and Chateau Capion from France. According to the motto “meet the winemakers” customers will have the opportunity to personally meet producers and learn more about their wines at first hand. The METRO Wine Humidor, which is unique in China, remains a constant temperature of 15 degrees and an ideal humidity level for the perfect storage of premium wines.
“We also provide our professional customers with promotion material and support them to compile an individual wine menu for their restaurant,” adds Rittinghaus. Some of the wines are exclusively available at METRO China and will be offered at a special price during the entire period of the wine offensive. Beginning in April, each month a special producer will be highlighted with a red and a white wine on special offer.
A unique business-to-business concept
Cash & Carry wholesale is defined through its customer base: only professional customers are allowed to purchase at METRO Cash & Carry, all of them duly registered and provided with a customer card. This means that METRO Cash & Carry does not sell to private end consumers. It is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. “Professionals serving professionals” is the company’s motto. The core customers are hotels, restaurants and caterers as well as other companies and institutions and small and medium-sized retailers.
Contrary to the traditional delivery wholesale, METRO Cash & Carry’s customers select their merchandize at the wholesale center in the quantities they need, pay in cash and transport their purchase back to their businesses by themselves. Products of any type are offered on a permanent basis and in large quantities.
About METRO Group
METRO Group is one of the largest and most international trading companies. In 2008 the Group reached sales of 68 billion Euro. The company has a headcount of some 300,000 employees and operates around 2,200 stores in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry - the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn - European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: http://www.metrogroup.de
METRO came to China in 1995, cooperating with JinJiang Group to establish METRO JinJiang Cash & Carry Co. Ltd. In 1996, METRO JinJiang C&C opened its first wholesale center in Shanghai to introduce a brand-new business concept to China. So far METRO runs 38 wholesale centers in 31 cities across the country, employs over 8,500 people and serves 3 million professional customers.
More information at: http://www.METRO.cn
SOURCE METRO Cash & Carry China
From finet.hk