China Becomes the World Largest Market for Hennessy

Mr. Bernard Peillon, president of Hennessy, world top Cognac with the largest sales volume, visited China recently. He said he was very satisfied with the performance of Hennessy Cognac in Chinese market in 2008, which can even be described as a colorful “rainbow”. He expressed that China is of vital importance for the future development of Hennessy and he is pleased to have an opportunity to communicate with Chinese clients and media face to face in order that they can feel Hennessy puts great emphasis on China.

X.O Iridescence, which means rainbow, is a classic Cognac launched by Hennessey at the end of 2008, which integrates art, superior technology and collection value. On the bottle of 3-liter X.O Iridescence brought by Mr. Peillon this time, there are 178 silver manmade Swarorski crystals, which perfectly interpreting the strategy of Hennessy in China. That is to go on weeding through the old to bring forth the new, to present to Chinese Cognac appreciators the best Cognac and to bring to them the modern and graceful lifestyle from Europe.

　   Global financial crisis is posing great challenge to a lot of business. In face of the crisis, performance of Hennessy is still stable. Global statistic in 2008 shows that sales profit of Hennessy Cognac is going up steadily. In particular, historic breakthrough is made in China and China has for the first time become the largest market of Hennessy in the world.  In 2006, Hennessy Ellipse was launched. In 2007, Hennessy X.O Mathusalem and Beauté du Siècle were brought to China. In 2008, newly-packaged Hennessy Richard and Hennessy Paradis as well as X.O Magnificent were launched. In the spring of 2009, Iridescence came into the market. With the continuous innovation, Hennessy has established itself as the leader of top Cognac in China. In terms of brand construction and consumer experience, Hennessy also has outstanding performance.